Spoiler alert: they actually exist. At Jerem, the "non-iron" shirt is created through a treatment applied to the cotton to maintain its natural feel, breathability, and a neat drape straight from the drying rack. Some models also feature technical materials like COOLMAX® for thermoregulating comfort.
1) How does it work?
-
Anti-crease treatment applied directly to the 100% cotton fibers, to maintain a premium feel when worn.
-
Slim, fitted, or comfort cut: choose according to your build.
-
Technical options (e.g., COOLMAX®) on some models to manage heat and humidity.
2) Express care routine
-
Wash inside out, with collar and cuffs folded, at a maximum of 30–40 °C, gentle spin.
-
Hang on a hanger as soon as the cycle ends; gently stretch the collar and cuffs; let air dry.
-
Store with every other button fastened: the shirt will keep its shape.
3) Who is it for, and for what?
-
For rushed mornings (office, travel).
-
For those who want a neat look without ironing.
-
For dress codes: business, smart casual, ceremonies (white, twill, Italian collar).
4) Jerem pairings
-
Washable suit for a hassle-free ensemble;
-
Tie/bow tie and accessories to switch from office to wedding.
Explore our non-iron shirts and (really) save time in the morning.
